Strategic-Planet

  I recently took part in a debate examining the pros and cons of using Twitter.  The debate became quite heated and it was clear that there were two schools of thought: those that felt that Twitter could provide a commercial advantage and those that did not. The aspect of the debate that interested me the most was based on the question of how to map your Twitter followers.

Last week I came across a press release explaining the virtues of a new web-based content marketing platform that enables businesses to easily find, publish and share information from sources across the internet. The site is called Scribit (www.scribit.com). It is a simple but very effective means of expanding your website’s content.

What boundaries and limitations should social marketers set when developing marketing strategies? This is a question I am often asked and until recently my response would have been based on developing some form of educational campaign for the general public. I have since read an article by Walter Wymer (2011) which paints a different perspective, but before going through my findings it is worth emphasising that social marketing should not be  [ Read More ]

Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to health, the environment, safety and the community.

Last week I had the great pleasure in attending a Department of Health brainstorming workshop. It focused on the 3 Million Lives campaign. The group was made up of healthcare professionals (HCPs), industry providers and elements of the third sector. For those of you unfamiliar with the campaign, here is a quick reminder: