Strategic Planet

This blog is based on a presentation I did for businesses in the York area looking to do marketing on a shoestring. It is geared to the travel and tourism sector but there are many “take away” elements that other sectors can use.

This article will focus on a platform that gives small and medium sized enterprises (SMEs) some great benefits. It is known as Wiggio: a collaborative innovation network. In simplistic terms you can consider it as an intranet, in reality Wiggio is much more than that. Now, as a consultant who has supported many SMEs, I have found that very few have the budget, resources or experience to set up a  [ Read More ]

  Sources at Strategic Planet have just discovered that Apple and Blackberry are teaming up to produce the brand new Banana phone. They hope to target the health conscious market by offering it as one of the five portions of fruit per day that individuals should consume. The product will only be available on the Orange network: EE said that they thought this would be the best brand to use  [ Read More ]

This blog is about editing URL shorteners. I recently found myself facing a particular dilemma that I would like to share with you. It relates to the development of a short URL. The issue stems from a survey that I had designed: the idea was to use links from digital and traditional platforms to get people to complete an online survey.

Is the marketing of diabetes health education courses (DHEC) really getting to the right people? Well, having worked in the sector that provides these programmes, I have to say that the answer is no. Were you aware that such courses should be offered to all newly diagnosed patients? Even those individuals who have lived with the condition for many years and have not yet attended a course should be given  [ Read More ]