Searching for Best Practices.

Best practice

Strategic-Planet takes a pragmatic and practical view at how problems should be tackled. It looks for best practices both inside and outside the sector. It reviews business processes and demonstrates what needs to be achieved to provide superior results. It represents proven methodologies for consistently and effectively achieving the business goals. Research is used to generate ideas and there are clear examples to support learning.

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

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