The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies, standard operating procedures, rules and guidelines.
Monthly Archives: January 2011
A PESTLE Analysis for the Pharmaceutical Industry
It never ceases to amaze me why so many businesses fail to take the time to look at the macro and the micro environments when completing their business plans and strategies. These external forces will […]
PESTLE Definition
A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental
The Impact of Change to Businesses
People generally hate change. A change to one’s daily routine can cause a level of anxiety. The level and length of this anxiety depends on the change being experience and the individual involved. The impact […]