The Impact of Change to Businesses


People generally hate change. A change to one’s daily routine can cause a level of anxiety. The level and length of this anxiety depends on the change being experience and the individual involved. The impact of change is similar whether it is involves an individual’s business or personal life.

This short video (3 minutes 16 seconds) looks at the impact of change to businesses. It portrays Dr Elisabeth Kübler-Ross’ adapted five stages of grief model and highlights what businesses should do to minimise the negative impact to business.

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.