E-Marketing – A Definition


E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.

The key elements of E-Marketing are (but not limited to):

  • Website development: brand or corporate brand.
  • Search Engine Optimisation (SEO).
  • Advertising (General, PPC and Geo Targeting).
  • E-Commerce.
  • E-mail marketing.
  • Social Media Marketing.
  • Community development (Blogging, Forums and Co-creation).
  • Mobile Opportunities (Text messaging, Apps and Bluetooth).
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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.