E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.

The key elements of E-Marketing are (but not limited to):

• Website development: brand or corporate brand.
• Search Engine Optimisation (SEO).
• Advertising (General, PPC and Geo Targeting).
• E-Commerce.
• E-mail marketing.
• Social Media Marketing.
• Community development (Blogging, Forums and Co-creation).
• Mobile Opportunities (Text messaging, Apps and Bluetooth).

The following two tabs change content below.

• Bio
• Latest Posts

Alan Shaw

Director & Senior Lecturer at Strategic Planet & Leeds Beckett University

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

Latest posts by Alan Shaw (see all)

• What is social listening and why it is an important tool for researchers? - July 31, 2021
• COVID-19 and Remote Learning: Experiences of parents supporting children with SEND during the pandemic. - June 30, 2021
• Using Netnography To Evaluate The Launch And Collapse Of The European Super League - April 21, 2021
• Developing Semi-Structured Interview Questions: An Inductive Approach. - April 9, 2020
• Developing Semi-Structured Interview Questions: A Deductive Approach - April 9, 2020