In my last blog, I wrote about “The importance of Twitter for businesses”. Today I would like to focus on how the pharmaceutical industry is using it. To keep things simple I am just […]
Monthly Archives: May 2011
The importance of Twitter for businesses.
I was recently asked, “what should I do to maximise the benefits of Twitter in my business”. There are in fact many opportunities: I would like to share some of my ideas and hopefully gain […]
Patient adherence: why it is so important.
To understand the impact on patient adherence (or compliance) we must first define it. When people talk about patient adherence they are referring to an individual’s ability to follow a prescribed regimen or therapy plan. […]