Monthly Archives: August 2011

Market Segmentation and the Impact of Online Media

Here is my latest research article which has just been published in the Journal of Medical Marketing. You can read the abstract in this blog but need to log into the journal’s site to get […]

Posted in Articles, Research

The potential for companies to story tell.

In general there are two potential opportunities that companies should consider when creating a story: the first is based on the company’s mechanism while the second focuses on  the message goal. But what do these […]

Posted in Articles, Research Tagged , |