Today is meant to be the most depressing day of the year. As a tribute to this third Monday in January I would like to post a series of photographs that I took at the Yorkshire Sculpture Park. The series is based on the work of Jaume Plensa.
Running a social media competition (SMC) is a great way to promote your brand. To be successful it has to be part of an integrated marketing plan. It is my belief that too many businesses use social media competitions to increase the number of likes on their Facebook page or followers on Twitter. Their KPIs are based on these numbers only, what we need to remember is that businesses are here to sell products or services.