Monthly Archives: March 2012

Social-Marketing-Dilemma.png

The Social Marketing Dilemma

What boundaries and limitations should social marketers set when developing marketing strategies? This is a question I am often asked and until recently my response would have been based on developing some form of educational […]

Continue reading »
Social-Marketing.png

Social Marketing – A Definition.

Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]

Continue reading »