Direct Marketing – A Definition.

Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise awareness.  It includes

  • Direct mail
  • Telemarketing.
  • E-mail marketing.
  • Fax marketing.
  • Text marketing.
  • leaflet drops.


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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.