Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise awareness. It includes
- Direct mail
- Telemarketing.
- E-mail marketing.
- Fax marketing.
- Text marketing.
- leaflet drops.
Alan Shaw
Latest posts by Alan Shaw (see all)
- What is social listening and why it is an important tool for researchers? - July 31, 2021
- COVID-19 and Remote Learning: Experiences of parents supporting children with SEND during the pandemic. - June 30, 2021
- Using Netnography To Evaluate The Launch And Collapse Of The European Super League - April 21, 2021
- Developing Semi-Structured Interview Questions: An Inductive Approach. - April 9, 2020
- Developing Semi-Structured Interview Questions: A Deductive Approach - April 9, 2020