QR codes are Quick Response Codes that you can read with your smart phone.  You would use it on printed collateral: adverts, banners, business cards, t-shirts, mugs! It is an ideal way for getting a message across to an individual. It could be a:

• URL.
• Text.
• Telephone Number.
• Virtual Business Card.
• SMS  or Twitter message.

The list for use is in fact endless. Here are a few examples:

This is an example of a virtual business card.

This is an example of an SMS message with contact number.

If you want to create your own QR codes here are a few sites I would recommend:

• Go QR Me
• Kaywa
• Delivr

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Alan Shaw

Director & Senior Lecturer at Strategic Planet & Leeds Beckett University

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

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