QR Codes – A Definition.

QR codes are Quick Response Codes that you can read with your smart phone.  You would use it on printed collateral: adverts, banners, business cards, t-shirts, mugs! It is an ideal way for getting a message across to an individual. It could be a:

  • URL.
  • Text.
  • Telephone Number.
  • Virtual Business Card.
  • SMS  or Twitter message.

The list for use is in fact endless. Here are a few examples:


This is an example of a virtual business card.
This is an example of an SMS message with contact number.

If you want to create your own QR codes here are a few sites I would recommend:

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.