Last week we saw the launch of Boehringer Ingelheim’s Syrum game. Their aim was to demonstrate the brand’s continuous commitment to research and innovation. It allows players to learn about the complexities of the drug development process.
Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company will donate either resources or funding to the social issue.