Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company will donate either resources or funding to the social issue.
The process should not be anonymous, the commercial company needs to highlight the fact that they are doing the cause related marketing to help differentiate it from their competitors.
Alan Shaw
Latest posts by Alan Shaw (see all)
- What is social listening and why it is an important tool for researchers? - July 31, 2021
- COVID-19 and Remote Learning: Experiences of parents supporting children with SEND during the pandemic. - June 30, 2021
- Using Netnography To Evaluate The Launch And Collapse Of The European Super League - April 21, 2021
- Developing Semi-Structured Interview Questions: An Inductive Approach. - April 9, 2020
- Developing Semi-Structured Interview Questions: A Deductive Approach - April 9, 2020