Cause Related Marketing

Cause Related Marketing

Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company will donate either resources or funding to the social issue.

The process should not be anonymous, the commercial company needs to highlight the fact that they are doing the cause related marketing to help differentiate it from their competitors.

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

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