Monthly Archives: November 2013

How to Create an Augmented Reality Aura

Ever wondered how to create an augmented reality aura? An aura is the medium created by augmented reality platforms, it is a new way for marketers to get¬†their messages across to their target markets. It […]

Posted in Articles

How to Write a Marketing Plan

  The other evening I ran a workshop called “How to Write a Marketing Plan” for the Chartered Institute of Marketing and East Riding of Yorkshire Council in Beverley (Yorkshire). This blog outlines what I […]

Posted in Articles

How to use Aurasma, the Augmented Reality Platform

  This blog is the first in a series that demonstrates how to use Aurasma, the Augmented Reality platform. You will need to follow these instructions if you are also a student in one of […]

Posted in Articles, How To