Ever wondered how to create an augmented reality aura? An aura is the medium created by augmented reality platforms, it is a new way for marketers to get their messages across to their target markets. It will bring to life an object, article, image or even a landscape using video, sound or graphics. Advances in mobile communication has brought this technology closer to everyone.
The other evening I ran a workshop called “How to Write a Marketing Plan” for the Chartered Institute of Marketing and East Riding of Yorkshire Council in Beverley (Yorkshire). This blog outlines what I presented and it includes an interactive Prezi.
This blog is the first in a series that demonstrates how to use Aurasma, the Augmented Reality platform. You will need to follow these instructions if you are also a student in one of my many lectures: most of my course slides will have an Aura associated with it allowing you to listen to the important elements of that part of the lecture. We start by getting you ready and able to use all the slides from Strategic Planet. All you need to do is follow the steps illustrated below.