Monthly Archives: September 2014

SROI-Review.png

The Suitability Of SROI To Assess Social Marketing Campaigns.

September 30, 2014 by Alan Shaw | 0 Comments

This is a summary of the paper I presented at the ISM-Open Conference 2014 yesterday. It builds on my previous post, ‘How To Use Social Return On Investment (SROI) To Measure Marketing Effectiveness‘. Purpose: The objective of […]

Continue reading »

We are using cookies on our site to provide you with the best user experience. Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice). more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close