An Introduction to Digital Marketing Using the Extended Marketing Mix: Promotion

Digital Marketing - Promotion


This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is a supplementary video that goes with the article:

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The video provides you with an insight to the following area:

• E-mail marketing.
• Telephone.
• Mobile.
• Text Messaging.
• Bluetooth Messaging.
• Apps.
• QR Codes.
• Augmented Reality.
• Waiting Room Screen.
• Interactive.
• Webinars.
• Games.
• Infomercials.
• Web Advertising.
• Social Media.

A key fact to consider is that there are strict regulations associated with contacting consumers. You need the approval of these individuals, you must also provide them with an ‘Opt Out’ facility.

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

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