This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business school. The first article explains what a PHD is giving you hints on how to select a supervisor and university. It also considers the application process. The second and third articles are designed to give you tips on managing your workflow process. More specifically I look at reference management software and how to use NVivo to support the writing of your literature review. The video below is a short animation explaining the process.