I am often asked to explain netnography in relation to its ethical and legal concerns, so I have written this article to help clarify some key points. Kozinets (2009) defines netnography as a form of […]
I am often asked to explain netnography in relation to its ethical and legal concerns, so I have written this article to help clarify some key points. Kozinets (2009) defines netnography as a form of […]