Social listening: procedures and practices.

Social Listening

 

This video blog is from a recent presentation I gave at the Social Media in the pharmaceutical industry conference in January. It focused on social listening: procedures and practices. The topics covered were: what is social listening; platforms available; ethical and legal implications; example outputs and the internal/external structures to adopt. A copy of the slides can be found here: Social Listening SMI SP.

I have to apologise for the quality of the sound, there is some background interference.

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Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.