Dr Alan Shaw

Dr Alan Shaw is the sole proprietor of Strategic Planet, he is also a Senior Lecturer in Digital Marketing at Northumbria University and a Trustee of X-Pert Health. Alan has over 25 years experience in sales, marketing and logistics covering the health, pharmaceutical, medical, charities and third sectors.

Alan now devotes his time supporting Small and medium enterprises (SMEs) focusing on marketing, digital marketing and social issues. He is a keen writer, producing regular articles for Strategic Planet’s blog and is also writing a book on digital marketing. It should also be noted that Alan’s PhD looked at how social marketing could influence positive health behaviour change in people living with diabetes.

Alan has a passion for challenging the status quo faced by many businesses. As a practitioner and academic, Alan brings a new perspective to research and consultancy, which was typified by completing a successful European Union Regional Development Project (supporting businesses in the Yorkshire and Humberside Regional to deliver innovative solutions). Alan is always happy to hear about any interesting projects you may need him to solve.