Author Archives: Alan Shaw

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.
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What is social listening and why it is an important tool for researchers?

This video blog has been taken from a keynote speech I gave at the Emerging Trends In Marketing And Management conference earlier this month. The title is “What is social listening and why it is an important tool for researchers?” The video has been split into three sections, part one introduces the viewer to the concept of “social listening”

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COVID-19 and Remote Learning: Experiences of parents supporting children with SEND during the pandemic.

This is a report that my wife and I prepared for the Special Educational Needs and Disability (SEND) forum. It focuses on COVID-19 and Remote Learning. More specifically the experiences of parents supporting children with SEND […]

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Using Netnography To Evaluate The Launch And Collapse Of The European Super League

As a marketer of many years, I always advise my students and clients to embark on a marketing research exercise before launching a new product. It never ceases to amaze me how many large organisations […]

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Developing Semi-Structured Interview Questions: An Inductive Approach.

How to develop a set of questions for a semi-structured interview is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. This final video […]

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Developing Semi-Structured Interview Questions: A Deductive Approach

Developing Semi-Structured Interview Questions: A deductive approach is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. This third video blog explains how to […]

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Calculating the time it will take to do semi-structured the interviews

Before an organization initiates a research project they must first develop a project plan. Implicit within such a plan is calculating the time it will take to do the semi-structured interviews. The details of how […]

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How to develop a set of questions for a semi-structured interview: academic and commercial differences.

How to develop a set of questions for a semi-structured interview is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. The first video […]

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How a Page Rank is calculated in Gephi

This blog will illustrate how a Page Rank is calculated in Gephi and how it is used in social network analysis. The blog includes a video which explains the concept in detail:

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Identifying Influencers Using the Pagerank Analysis.

Identifying influencers using the PageRank analysis is ideal for the Twitter network. This is because such a network is directed. If you were focusing on an undirected network, then you would use the Eigenvector Centrality […]

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Understanding The Concepts of Eigenvector Centrality And Pagerank

This is the first in a series of blogs that will focus on understanding the concepts of eigenvector centrality and pagerank when used in Gephi. The first blog will provide you with an overview of […]

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Creating a Group in a box Layout in NodeXL

In today’s blog, I am going to show you how to create a Group in a box Layout in NodeXL. NodeXL is a template for Microsoft® Excel® (2007, 2010, 2013 and 2016) on Windows (XP, Vista, 7, […]

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The Role of Social Media in the B2B Environment

The role of social media in the B2B environment is a piece of research that colleagues and I, from Northumbria University, completed for the Marketing Trust. Social media is transforming the way in which consumers […]

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