This article will give the reader an introduction to search engines (SE). It focuses on Google because it is the market leader. You will also find an interactive presentation illustrating graphically, some of the key […]
Author Archives: Alan Shaw
Blue Monday
Today is meant to be the most depressing day of the year. As a tribute to this third Monday in January I would like to post a series of photographs that I took at the Yorkshire […]
Social Media Competitions: 5 Simple Steps
Running a social media competition (SMC) is a great way to promote your brand. To be successful it has to be part of an integrated marketing plan. It is my belief that too many […]
Social Marketing Campaigns within the NHS.
Earlier this month David Cameron unveiled plans to allow patients’ records and other NHS data to be shared with private life science companies. This caused an outcry amongst privacy campaigners: the government stated that all […]
Involvement and Motivational Advertising Strategies
Before a marketer begins an advertising campaign he/she must know if their brands are classified as low-involvement or high-involvement products. This marketer must then decide which strategy to adopt: “informational” or “transformational”. This blog will […]
Videos and the World of Marketing
I can still remember the days when documents were sent down to the typing pool to be completed. Those days are long gone because the advent of the computer changed business administration forever. Interestingly, in […]
The Storytelling Process
This is the final article related to storytelling in the commercial environment (See article 1 and article 2). Previously we illustrated how stories could be used to promote corporate reputation or simply enhance the process […]
Market Segmentation and the Impact of Online Media
Here is my latest research article which has just been published in the Journal of Medical Marketing. You can read the abstract in this blog but need to log into the journal’s site to get […]
The potential for companies to story tell.
In general there are two potential opportunities that companies should consider when creating a story: the first is based on the company’s mechanism while the second focuses on the message goal. But what do these […]
Using Storytelling to Build Reputation.
Once upon a time….. a phrase that conjures up mixed emotions from our childhood and embodies the concept of storytelling. Stories have the power to transport individuals to a different plane, taking on a […]
Self Management
There is an estimated 15.4 million people in England living with a longstanding illness. Obesity is a major concern with Britain topping the tables as the most obese nation in Europe. Drug and alcohol abuse […]
Twitter and the pharmaceutical industry
In my last blog, I wrote about “The importance of Twitter for businesses”. Today I would like to focus on how the pharmaceutical industry is using it. To keep things simple I am just […]