Author Archives: Alan Shaw

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.
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Things to consider when embarking on a PhD

This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business […]

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The Law And Digital Marketing III.

This is the final article of a three-part series looking at the laws relating to digital and social media marketing. As mentioned previously the focus will be on the UK (elements of which will be […]

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The Law And Digital Marketing II.

  This is part two of a three-part series looking at the laws relating to digital and social media marketing (The Law And Digital Marketing.). As mentioned previously the focus will be on the UK […]

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APA Referencing Quiz

For those of you who are about to submit an academic assignment, here is a short APA referencing quiz that you should complete to test your knowledge and understanding of referencing.

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The Law And Digital Marketing.

This is part one of a three part series looking at the laws relating to digital and social media marketing. The focus will be on the UK (elements of which will be similar to other […]

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Consumer Tribes and Social Media Marketing.

  This article will discuss the concepts of consumer tribes and social media marketing. It will demonstrate how each can facilitate the other in allowing marketers to maximise its reach to their targeted audiences. It […]

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How To Sell Your B2C Offering Globally Via e-Commerce (part II).

This is part II of the article focusing on ‘how to sell your B2C offering globally via e-commerce’ (click here to see part I). It was a seminar I ran last month for the Department […]

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How To Sell Your B2C Offering Globally Via e-Commerce (part I).

This article is a brief summary of a seminar I ran last week for the Department of International Trade focusing on ‘how to sell your B2C offering globally via e-commerce’. It was open to SMEs […]

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Digital Marketing Degree

Strategic Planet and the University of Huddersfield have teamed up to design a brand new Digital Marketing Degree: BA(Hons) Digital and Social Media Marketing. Its primary aim is to maximise the employability opportunities for each […]

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Apple Phishing Scam

I wanted to take this opportunity to share with you an example of an Apple Phishing Scam that is doing the rounds at the moment. I thought it important as it very nearly caught me […]

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An Introduction To Relationship Marketing

When considering relationship marketing some have argued that its introduction has created a major paradigm shift in the marketing domain. Relationship marketing is defined as “the ongoing process of engaging in cooperative and collaborative activities with […]

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An analysis of Google Trends: Did the British public know what they were voting for?

At 22:00 BST on the 23rd June 2016 the doors closed at polling stations across the UK and the fate of the country was sealed. The British public had voted to leave the European Union […]

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