Blog: Articles

Blog: Articles


Netnography using Social Bearing.

  This article will explain how to perform Netnography using Social Bearing. This term ‘Netnography’ is an academic research process designed to examine conversations on the Internet. It stems from the word ‘ethnography’, which is defined as the study and systematic recording of human cultures and unsurprisingly the Internet (or net). Hence the word Net-(eth)-nography. …

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. You are more than likely to adopt the one in which your University or research establishment is affiliated with because …

The Law And Digital Marketing II.

  This is part two of a three-part series looking at the laws relating to digital and social media marketing (The Law And Digital Marketing.). As mentioned previously the focus will be on the UK (elements of which will be similar to other European countries): if you are from another part of the world then …

Digital Marketing Degree

Strategic Planet and the University of Huddersfield have teamed up to design a brand new Digital Marketing Degree: BA(Hons) Digital and Social Media Marketing. Its primary aim is to maximise the employability opportunities for each student by giving him/her hands on experience of a range of key platforms and applications. The student also has the …

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