Blog: Articles

Blog: Articles

 

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. You are more than likely to adopt the one in which your University or research establishment is affiliated with because …

The Law And Digital Marketing II.

  This is part two of a three-part series looking at the laws relating to digital and social media marketing (The Law And Digital Marketing.). As mentioned previously the focus will be on the UK (elements of which will be similar to other European countries): if you are from another part of the world then …

Digital Marketing Degree

Strategic Planet and the University of Huddersfield have teamed up to design a brand new Digital Marketing Degree: BA(Hons) Digital and Social Media Marketing. Its primary aim is to maximise the employability opportunities for each student by giving him/her hands on experience of a range of key platforms and applications. The student also has the …

An Introduction To Relationship Marketing

When considering relationship marketing some have argued that its introduction has created a major paradigm shift in the marketing domain. Relationship marketing is defined as “the ongoing process of engaging in cooperative and collaborative activities with customers to create or enhance mutual economic value at reduced costs”. Or join my community:

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