Blog: Articles

Blog: Articles

 

Social listening: procedures and practices.

  This video blog is from a recent presentation I gave at the Social Media in the pharmaceutical industry conference in January. It focused on social listening: procedures and practices. The topics covered were: what is social listening; platforms available; ethical and legal implications; example outputs and the internal/external structures to adopt. A copy of …

Gephi Statistics: Degree

  This vlog will introduce to the concept of statistics used in social network analysis. More specifically we will be looking at Gephi Statistics and its link to a node’s degree (Gephi Statistics: Degree). This is a first in a series of vlogs that will give the viewer an overview of the concept of statistics used …

How to upload data into Gephi

  This is the first in a series of blogs focusing on social network analysis (SNA) using Gephi. This first blog (or video blog) will give you an insight into Gephi and explains how to upload data into Gephi. Gephi is a tool for data analysts and scientists who want to present social networks in a …

Netnography using Social Bearing.

  This article will explain how to perform Netnography using Social Bearing. This term ‘Netnography’ is an academic research process designed to examine conversations on the Internet. It stems from the word ‘ethnography’, which is defined as the study and systematic recording of human cultures and unsurprisingly the Internet (or net). Hence the word Net-(eth)-nography. …

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. You are more than likely to adopt the one in which your University or research establishment is affiliated with because …

The Law And Digital Marketing II.

  This is part two of a three-part series looking at the laws relating to digital and social media marketing (The Law And Digital Marketing.). As mentioned previously the focus will be on the UK (elements of which will be similar to other European countries): if you are from another part of the world then …

Or join my community:

We are using cookies on our site to provide you with the best user experience. Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice). more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close