Blog: How To

Blog: How To

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. You are more than likely to adopt the one in which your University or research establishment is affiliated with because …

Understanding E-Mail Marketing

E-mail marketing is an efficient way to disseminate complex messages to large numbers of people across vast geographical boundaries. It is another form of direct marketing and relates to any solicited and unsolicited contact made to existing or potential customers in order to generate sales, raise awareness, maintain / increase loyalty or even inform and …

Map Your Twitter Followers

  I recently took part in a debate examining the pros and cons of using Twitter.  The debate became quite heated and it was clear that there were two schools of thought: those that felt that Twitter could provide a commercial advantage and those that did not. The aspect of the debate that interested me …

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