Blog: How To

Blog: How To

Understanding E-Mail Marketing

E-mail marketing is an efficient way to disseminate complex messages to large numbers of people across vast geographical boundaries. It is another form of direct marketing and relates to any solicited and unsolicited contact made to existing or potential customers in order to generate sales, raise awareness, maintain / increase loyalty or even inform and …

Map Your Twitter Followers

  I recently took part in a debate examining the pros and cons of using Twitter.  The debate became quite heated and it was clear that there were two schools of thought: those that felt that Twitter could provide a commercial advantage and those that did not. The aspect of the debate that interested me …

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