Blog: Videos

Blog: Videos

Understanding Social Marketing

This is a lecture I recently gave on understanding social marketing. The first point I need to make is that this not social media marketing but social cause marketing.  It starts with a definition of the subject. It then tests your knowledge by asking a question about social marketing.  There is a bit about the …

What is a Prankvert?

“What is a prankvert”? This is an interesting question because in the world of advertising it creates an opportunity to engage with markets across the world. It is particularly relevant today because the social media channels are a great way to host these campaigns. Or join my community:

The Impact of Change to Businesses

People generally hate change. A change to one’s daily routine can cause a level of anxiety. The level and length of this anxiety depends on the change being experience and the individual involved. The impact of change is similar whether it is involves an individual’s business or personal life. Or join my community:

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