Once upon a time….. a phrase that conjures up mixed emotions from our childhood and embodies the concept of storytelling. Stories have the power to transport individuals to a different plane, taking on a […]
Category Archives: Articles
Self Management
There is an estimated 15.4 million people in England living with a longstanding illness. Obesity is a major concern with Britain topping the tables as the most obese nation in Europe. Drug and alcohol abuse […]
Twitter and the pharmaceutical industry
In my last blog, I wrote about “The importance of Twitter for businesses”. Today I would like to focus on how the pharmaceutical industry is using it. To keep things simple I am just […]
The importance of Twitter for businesses.
I was recently asked, “what should I do to maximise the benefits of Twitter in my business”. There are in fact many opportunities: I would like to share some of my ideas and hopefully gain […]
Patient adherence: why it is so important.
To understand the impact on patient adherence (or compliance) we must first define it. When people talk about patient adherence they are referring to an individual’s ability to follow a prescribed regimen or therapy plan. […]
Developing a pharmaceutical digital strategy.
I was recently asked my thoughts on how a digital strategy could be developed for the pharmaceutical industry. Unfortunately there is no “magic wand” or “one glove fits all” answer to this question. The strategy […]
The benefits of a corporate reputation management process.
This is the final article in the series looking at establishing a corporate reputation management process. It focuses on the benefits that can be gained from such a process and gives the reader some guidance […]
The Key Forces That Impact On A Company’s Reputation.
This is the second in a series of articles focusing on reputation. The first article looked at the importance of introducing a management reputation process, we will now look at the forces that impact on […]
Why Introduce A Corporate Reputation Management Process.
On the 3rd December 1984 the world’s worst industrial accidents happened. A gas and chemical leak at Union Carbide’s Bhopal site killed an estimated 20,000 people and left a further 100,000 to 200,000 permanently injured. […]
Strategic Planning.
Before a strategy can be developed some form of strategic direction or vision is required. This sets the scene and is the basis of all future decisions. Such a direction or vision is hierarchical. It requires commitment from the top and ultimately drives the detail tasks
The Meso Environment – A Definition.
The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies, standard operating procedures, rules and guidelines.
A PESTLE Analysis for the Pharmaceutical Industry
It never ceases to amaze me why so many businesses fail to take the time to look at the macro and the micro environments when completing their business plans and strategies. These external forces will […]