The Word of Mouth concept is arguably as old as time, or at least that period when humans began to evolve. It relates to individuals communicating and/or sharing stories. The earliest examples are cave paintings […]
Category Archives: Articles
An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.
This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the […]
An Introduction to Digital Marketing Using the Extended Marketing Mix: Promotion
This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is […]
An Introduction to Digital Marketing Using the Extended Marketing Mix: The Price
This is the second in a series of articles giving you an Introduction to Digital Marketing Using the Extended Marketing Mix. This version focuses on the Price element of the marketing mix. There is a […]
An Introduction to Digital Marketing Using the Extended Marketing Mix: The Product.
The concept of digital marketing is a subset of traditional marketing. With this in mind, it should come as no surprise to the reader that utilising the elements of the extended marketing mix is an […]
A Short History of the Marketing Mix (Video)
This is a short video blog focusing on the history of the marketing mix. It’s objective is to demonstrate that the 4Ps and the extended marketing mix is only there to be used as a […]
BT’s Poor Customer Service: A Case Study
This article is a case study of BT’s poor customer service. It is based on my own personal experience of trying to change my Internet service provider. Just to put the case into context, you […]
The Consumer Decision Process: The External Search And Purchasing Process.
This is my final article on the consumer decision model. It focuses on the external search and the purchasing process (see figure 1). You can view the first two parts here: part 1 and part […]
The Consumer Decision Process: The Internal Search For Information.
My last blog, which also focused on the consumer decision model concentrated on the influencing factors of the decision process. Today it is my objective to look at the decision process itself, more specifically […]
The Consumer Decision Model: Need Recognition and Other Influences
This is part two of my series looking at the influence of consumer behaviour on marketing. More specifically it will be examining the Consumer Decision Model. It was originally developed by Roger Blackwell, James Engel and […]
Consumer Behaviour From A Marketing Perspective
This is part one in a series of articles looking at consumer behaviour from a marketing perspective. Consumer behaviour can be considered as the activities people undertake when obtaining, consuming and/or disposing of products and […]
A Step-By-Step Guide To Creating A Facebook Advert
This article has been written to give you a step-by-step guide to creating a Facebook Advert.