There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:
Category Archives: Definitions
Understanding SEO (Search Engine Optimisation)
Understanding SEO (Search Engine Optimisation) is a task that all business managers, marketers, web developers and bloggers should master. It is the process of improving the visibility of a web page in a search engine’s […]
Cause Related Marketing
Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company […]
QR Codes – A Definition.
QR codes are Quick Response Codes that you can read with your smart phone. You would use it on printed collateral: adverts, banners, business cards, t-shirts, mugs! It is an ideal way for getting a […]
Direct Marketing – A Definition.
Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise […]
Social Marketing – A Definition.
Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]
E-Marketing – A Definition
E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.
The Meso Environment – A Definition.
The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies, standard operating procedures, rules and guidelines.
PESTLE Definition
A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental
Social Media
Social media utilises an electronic platform to accelerates conversation, discussion, chat and other media. It allows readers/viewers/listeners to participate in the creation or development of the content.