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What We Do

Strategic Planet: A boutique Marketing Consultancy for SMEs. We are a high quality, one-stop-shop for all your marketing needs from the development of a marketing strategy to the day-to-day implementation of the marketing plan. Commission us to delivery one-off projects or provide part-time ongoing support. Our creative arm, aShawThing, can provide you with photographic, video and animation support.

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Our Services

Marketing Training​

If you need to improve your employees’ marketing performance, we’ll work with you to create a tailor-made training programme to develop staff skills according to your business needs.​

Market Research​

Market Research

Do you need to gain insights from your customers and/or competitors? We can undertake market research programmes to help you understand future opportunities and threats or your business’ strengths and weaknesses.​

Video & Photography​

Our ‘visual creative’ arm (aShawThing) can help you with your corporate video and photography requirements. Why not have a look at our gallery of stock images which you can also purchase

Mentoring

We provide business coaching and mentoring to your key employees providing support through a change of role or career.  Acting as an advisor, counsellor, or guide we can help enrich their daily work practice and their contribution to the business

Social Listening

Social Media Marketing

Using graph database technology we monitor a variety of social media platforms and map out the conversations that are taking place. We can identify key influences, assess market sentiment and provide you with a strategy to help you move forward.​

Strategic Planning

Branding

Strategic thinking is an essential core skill for Senior Executives. We specialise in supporting charities and not-for-profits organisations, offering a comprehensive range of services, including, planning, project planning, fundraising, marketing, and training.

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Our Gallery

 

Latest news

Identifying Influencers Using the Pagerank Analysis.

Identifying influencers using the PageRank analysis is ideal for the Twitter network. This is because such a network is directed. If you were focusing on an undirected network, then you […]

Eigenvector Centrality & Pagerank

Understanding The Concepts of Eigenvector Centrality And Pagerank

This is the first in a series of blogs that will focus on understanding the concepts of eigenvector centrality and pagerank when used in Gephi. The first blog will provide […]

Group in a box Layout in NodeXL

Creating a Group in a box Layout in NodeXL

In today’s blog, I am going to show you how to create a Group in a box Layout in NodeXL. NodeXL is a template for Microsoft® Excel® (2007, 2010, 2013 and 2016) […]

Social Media in B2B

The Role of Social Media in the B2B Environment

The role of social media in the B2B environment is a piece of research that colleagues and I, from Northumbria University, completed for the Marketing Trust. Social media is transforming […]

Social Listening

Social listening: procedures and practices.

  This video blog is from a recent presentation I gave at the Social Media in the pharmaceutical industry conference in January. It focused on social listening: procedures and practices. […]

Gephi Statistics: Degree

  This vlog will introduce to the concept of statistics used in social network analysis. More specifically we will be looking at Gephi Statistics and its link to a node’s […]

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