In my last blog, I wrote about “The importance of Twitter for businesses”. Today I would like to focus on how the pharmaceutical industry is using it. To keep things simple I am just […]
Tag Archives: pharmaceutical
Developing a pharmaceutical digital strategy.
I was recently asked my thoughts on how a digital strategy could be developed for the pharmaceutical industry. Unfortunately there is no “magic wand” or “one glove fits all” answer to this question. The strategy […]
A PESTLE Analysis for the Pharmaceutical Industry
It never ceases to amaze me why so many businesses fail to take the time to look at the macro and the micro environments when completing their business plans and strategies. These external forces will […]
Social media and the pharmaceutical industry.
Over the last few years social media has generated a great deal of interest, but do businesses really know what to do with it. It takes many forms, some of the popular brands include, Youtube, Wikipedia, Facebook and Twitter. Basically, individuals utilise digital technology to share content, insights or discuss opinions. The whole process is totally interactive.
Back in 2007 the Forrester Group predicted that the adoption of online media would begin immediately. They have since adjusted their predictions citing the recession as the reason for the delay. Yet in the same report they state that marketers will move to interactive tools during periods of poor economic conditions because they are less expensive!