Author Archives: Alan Shaw

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.

How to upload data into Gephi

  This is the first in a series of blogs focusing on social network analysis (SNA) using Gephi. This first blog (or video blog) will give you an insight into Gephi and explains how to […]

Posted in Articles, How To, Video Blogs

An Introduction To Social Bearing.

This blog is a follow on from my last one , it is a video step-by-step guide giving you an introduction to Social Bearing (see https://socialbearing.com ).

Posted in Articles, Video Blogs

Netnography using Social Bearing.

  This article will explain how to perform Netnography using Social Bearing. This term ‘Netnography’ is an academic research process designed to examine conversations on the Internet. It stems from the word ‘ethnography’, which is […]

Posted in Articles

Netnography: Ethical And Legal Concerns.

I am often asked to explain netnography in relation to its ethical and legal concerns, so I have written this article to help clarify some key points. Kozinets (2009) defines netnography as a form of […]

Posted in Articles

Creating a Parallax Website on WordPress.

This article will demonstrate how you can use the free version of WordPress to create a website in a parallax format. I have also included a step by step pdf that you can download to […]

Posted in Articles, Video Blogs

There will be no peace

As today is the eve of Armistice Day and this year marks the centenary of Battle of Passchendaele, where more than half a million Allied and German soldiers were killed or wounded, I feel compelled […]

Posted in Articles, Video Blogs

Happy Halloween!

This is just a short video animation to get you into the spirit of halloween. Have a good week and enjoy the treats, but beware of the man all in white!

Posted in Articles

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. […]

Posted in Articles, How To, Video Blogs

How to use NVivo for your Literature Review

  This article has been written to explain how to use NVivo for your literature review process when doing your PhD. The examples I give are based on the NVivo for Mac platform which is […]

Posted in Articles, How To, Video Blogs

Things to consider when embarking on a PhD

This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business […]

Posted in Articles, Video Blogs

The Law And Digital Marketing III.

This is the final article of a three-part series looking at the laws relating to digital and social media marketing. As mentioned previously the focus will be on the UK (elements of which will be […]

Posted in Articles

The Law And Digital Marketing II.

  This is part two of a three-part series looking at the laws relating to digital and social media marketing (The Law And Digital Marketing.). As mentioned previously the focus will be on the UK […]

Posted in Articles