For those of you who are about to submit an academic assignment, here is a short APA referencing quiz that you should complete to test your knowledge and understanding of referencing.
This is part one of a three part series looking at the laws relating to digital and social media marketing. The focus will be on the UK (elements of which will be similar to other […]
This article will discuss the concepts of consumer tribes and social media marketing. It will demonstrate how each can facilitate the other in allowing marketers to maximise its reach to their targeted audiences. It […]
This is part II of the article focusing on ‘how to sell your B2C offering globally via e-commerce’ (click here to see part I). It was a seminar I ran last month for the Department […]
This article is a brief summary of a seminar I ran last week for the Department of International Trade focusing on ‘how to sell your B2C offering globally via e-commerce’. It was open to SMEs […]
Strategic Planet and the University of Huddersfield have teamed up to design a brand new Digital Marketing Degree: BA(Hons) Digital and Social Media Marketing. Its primary aim is to maximise the employability opportunities for each […]
I wanted to take this opportunity to share with you an example of an Apple Phishing Scam that is doing the rounds at the moment. I thought it important as it very nearly caught me […]
When considering relationship marketing some have argued that its introduction has created a major paradigm shift in the marketing domain. Relationship marketing is defined as “the ongoing process of engaging in cooperative and collaborative activities with […]
At 22:00 BST on the 23rd June 2016 the doors closed at polling stations across the UK and the fate of the country was sealed. The British public had voted to leave the European Union […]
The Word of Mouth concept is arguably as old as time, or at least that period when humans began to evolve. It relates to individuals communicating and/or sharing stories. The earliest examples are cave paintings […]
An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.
This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the […]
This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is […]
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