APA Referencing Quiz

For those of you who are about to submit an academic assignment, here is a short APA referencing quiz that you should complete to test your knowledge and understanding of referencing.

Posted in Articles, Quizzes

The Law And Digital Marketing.

This is part one of a three part series looking at the laws relating to digital and social media marketing. The focus will be on the UK (elements of which will be similar to other […]

Posted in Articles

Consumer Tribes and Social Media Marketing.

  This article will discuss the concepts of consumer tribes and social media marketing. It will demonstrate how each can facilitate the other in allowing marketers to maximise its reach to their targeted audiences. It […]

Posted in Articles

How To Sell Your B2C Offering Globally Via e-Commerce (part II).

This is part II of the article focusing on ‘how to sell your B2C offering globally via e-commerce’ (click here to see part I). It was a seminar I ran last month for the Department […]

Posted in Articles

How To Sell Your B2C Offering Globally Via e-Commerce (part I).

This article is a brief summary of a seminar I ran last week for the Department of International Trade focusing on ‘how to sell your B2C offering globally via e-commerce’. It was open to SMEs […]

Posted in Articles

Digital Marketing Degree

Strategic Planet and the University of Huddersfield have teamed up to design a brand new Digital Marketing Degree: BA(Hons) Digital and Social Media Marketing. Its primary aim is to maximise the employability opportunities for each […]

Posted in Articles

Apple Phishing Scam

I wanted to take this opportunity to share with you an example of an Apple Phishing Scam that is doing the rounds at the moment. I thought it important as it very nearly caught me […]

Posted in Articles

An Introduction To Relationship Marketing

When considering relationship marketing some have argued that its introduction has created a major paradigm shift in the marketing domain. Relationship marketing is defined as “the ongoing process of engaging in cooperative and collaborative activities with […]

Posted in Articles

An analysis of Google Trends: Did the British public know what they were voting for?

At 22:00 BST on the 23rd June 2016 the doors closed at polling stations across the UK and the fate of the country was sealed. The British public had voted to leave the European Union […]

Posted in Articles

Managing the Electronic Word of Mouth Process.

The Word of Mouth concept is arguably as old as time, or at least that period when humans began to evolve. It relates to individuals communicating and/or sharing stories. The earliest examples are cave paintings […]

Posted in Articles

An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.

This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the […]

Posted in Articles, Video Blogs

An Introduction to Digital Marketing Using the Extended Marketing Mix: Promotion

  This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is […]

Posted in Articles, Video Blogs