Category Archives: Definitions

Marketing – A Definition

  There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:

Also posted in Video Blogs Tagged , , |

Understanding SEO (Search Engine Optimisation)

Understanding SEO (Search Engine Optimisation) is a task that all business managers, marketers, web developers and bloggers should master. It is the process of improving the visibility of a web page in a search engine’s […]

Also posted in Articles, How To, Video Blogs Tagged |

Cause Related Marketing

Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company […]

QR Codes – A Definition.

QR codes are Quick Response Codes that you can read with your smart phone.  You would use it on printed collateral: adverts, banners, business cards, t-shirts, mugs! It is an ideal way for getting a […]

Direct Marketing – A Definition.

Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise […]

Social Marketing – A Definition.

Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]

Tagged , |

E-Marketing – A Definition

  E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.

Tagged , |

The Meso Environment – A Definition.

The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies, standard operating procedures, rules and guidelines.

Also posted in Articles Tagged , , , , |

PESTLE Definition

A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental

Tagged , , , |

Social Media

Social media utilises an electronic platform to accelerates conversation, discussion, chat and other media. It allows readers/viewers/listeners to participate in the creation or development of the content.

Tagged |