There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:
Category Archives: Definitions
Understanding SEO (Search Engine Optimisation) is a task that all business managers, marketers, web developers and bloggers should master. It is the process of improving the visibility of a web page in a search engine’s […]
Cause related marketing is a form of marketing that occurs when a brand or company team up with a charity or social enterprise to tackle a social, environmental or health issue. The brand or company […]
QR codes are Quick Response Codes that you can read with your smart phone. You would use it on printed collateral: adverts, banners, business cards, t-shirts, mugs! It is an ideal way for getting a […]
Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise […]
Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]
E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.
The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies, standard operating procedures, rules and guidelines.
A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental
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