This video blog has been taken from a keynote speech I gave at the Emerging Trends In Marketing And Management conference earlier this month. The title is “What is social listening and why it is an important tool for researchers?” The video has been split into three sections, part one introduces the viewer to the concept of “social listening”

How to develop a set of questions for a semi-structured interview is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. This final video […]

Developing Semi-Structured Interview Questions: A deductive approach is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. This third video blog explains how to […]

Before an organization initiates a research project they must first develop a project plan. Implicit within such a plan is calculating the time it will take to do the semi-structured interviews. The details of how […]

How to develop a set of questions for a semi-structured interview is a series of four video blogs focusing on the points a researcher should consider when embarking on such a task. The first video […]

Identifying influencers using the PageRank analysis is ideal for the Twitter network. This is because such a network is directed. If you were focusing on an undirected network, then you would use the Eigenvector Centrality […]

  This video blog is from a recent presentation I gave at the Social Media in the pharmaceutical industry conference in January. It focused on social listening: procedures and practices. The topics covered were: what […]

  This vlog will introduce to the concept of statistics used in social network analysis. More specifically we will be looking at Gephi Statistics and its link to a node’s degree (Gephi Statistics: Degree). This […]