Category Archives: Video Blogs

Creating a Parallax Website on WordPress.

This article will demonstrate how you can use the free version of WordPress to create a website in a parallax format. I have also included a step by step pdf that you can download to […]

Also posted in Articles

There will be no peace

As today is the eve of Armistice Day and this year marks the centenary of Battle of Passchendaele, where more than half a million Allied and German soldiers were killed or wounded, I feel compelled […]

Also posted in Articles

Reference Management Software

Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. […]

Also posted in Articles, How To

How to use NVivo for your Literature Review

  This article has been written to explain how to use NVivo for your literature review process when doing your PhD. The examples I give are based on the NVivo for Mac platform which is […]

Also posted in Articles, How To

Things to consider when embarking on a PhD

This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business […]

Also posted in Articles

An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.

This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the […]

Also posted in Articles

An Introduction to Digital Marketing Using the Extended Marketing Mix: Promotion

  This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is […]

Also posted in Articles

An Introduction to Digital Marketing Using the Extended Marketing Mix: The Price

This is the second in a series of articles giving you an Introduction to Digital Marketing Using the Extended Marketing Mix. This version focuses on the Price element of the marketing mix. There is a […]

Also posted in Articles

An Introduction to Digital Marketing Using the Extended Marketing Mix: The Product.

The concept of digital marketing is a subset of traditional marketing. With this in mind, it should come as no surprise to the reader that utilising the elements of the extended marketing mix is an […]

Also posted in Articles

A Short History of the Marketing Mix (Video)

This is a short video blog focusing on the history of the marketing mix. It’s objective is to demonstrate that the 4Ps and the extended marketing mix is only there to be used as a […]

Also posted in Articles

Marketing – A Definition

  There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:

Also posted in Definitions Tagged , , |

A Review of Adobe Voice

This blog is a review of Adobe Voice, an app that lets you create web-based videos. The beauty of Adobe Voice is that it is so simple to use: you don’t need expensive soft or […]

Also posted in Articles