This article will demonstrate how you can use the free version of WordPress to create a website in a parallax format. I have also included a step by step pdf that you can download to […]
Category Archives: Video Blogs
As today is the eve of Armistice Day and this year marks the centenary of Battle of Passchendaele, where more than half a million Allied and German soldiers were killed or wounded, I feel compelled […]
Reference management software is an important tool for any researcher to have in his or her armoury (it is also known as citation management software). There are many platforms available, some of which are free. […]
This article has been written to explain how to use NVivo for your literature review process when doing your PhD. The examples I give are based on the NVivo for Mac platform which is […]
This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business […]
An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.
This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the […]
This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is […]
This is the second in a series of articles giving you an Introduction to Digital Marketing Using the Extended Marketing Mix. This version focuses on the Price element of the marketing mix. There is a […]
The concept of digital marketing is a subset of traditional marketing. With this in mind, it should come as no surprise to the reader that utilising the elements of the extended marketing mix is an […]
This is a short video blog focusing on the history of the marketing mix. It’s objective is to demonstrate that the 4Ps and the extended marketing mix is only there to be used as a […]
There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:
This blog is a review of Adobe Voice, an app that lets you create web-based videos. The beauty of Adobe Voice is that it is so simple to use: you don’t need expensive soft or […]
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