This blog is a review of Adobe Voice, an app that lets you create web-based videos. The beauty of Adobe Voice is that it is so simple to use: you don’t need expensive soft or […]
Category Archives: Video Blogs
Understanding Social Marketing
This is a lecture I recently gave on understanding social marketing. The first point I need to make is that this not social media marketing but social cause marketing. It starts with a definition of […]
Understanding SEO (Search Engine Optimisation)
Understanding SEO (Search Engine Optimisation) is a task that all business managers, marketers, web developers and bloggers should master. It is the process of improving the visibility of a web page in a search engine’s […]
What is a Prankvert?
“What is a prankvert”? This is an interesting question because in the world of advertising it creates an opportunity to engage with markets across the world. It is particularly relevant today because the social media […]
How To Use A Pivot Table To Manage Your Sales Data.
This is the first in a series of “How to…” blogs to help you understand pivot tables: it demonstrates how you can manipulate your sales data to provide key summary information. There are two easy […]
The Impact of Change to Businesses
People generally hate change. A change to one’s daily routine can cause a level of anxiety. The level and length of this anxiety depends on the change being experience and the individual involved. The impact […]
Social Media a business driver or divider?
This is a short video blog looking at how social media impacts business. (Timings – 2:23)