There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:
Tag Archives: Definition
Social Marketing – A Definition.
Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]
E-Marketing – A Definition
E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.
PESTLE Definition
A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental