Tag Archives: Definition

Marketing.png

Marketing – A Definition

  There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are:

Continue reading »
Social-Marketing.png

Social Marketing – A Definition.

Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]

Continue reading »
E-Marketing-Definition1.jpg

E-Marketing – A Definition

  E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices.

Continue reading »
Pestle-analysis.png

PESTLE Definition

A PESTLE analysis is a method for reviewing the macro environment (external forces that impact a company’s ability to plan). It stands for: Political Economic Sociological Technological Legal Environmental

Continue reading »