Tag Archives: Storytelling

The Storytelling Process

This is the final article related to storytelling in the commercial environment (See article 1 and article 2).  Previously we illustrated how stories could be used to promote corporate reputation or simply enhance the process […]

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The potential for companies to story tell.

In general there are two potential opportunities that companies should consider when creating a story: the first is based on the company’s mechanism while the second focuses on  the message goal. But what do these […]

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Using Storytelling to Build Reputation.

  Once upon a time….. a phrase that conjures up mixed emotions from our childhood and embodies the concept of storytelling. Stories have the power to transport individuals to a different plane, taking on a […]

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