This is the final article related to storytelling in the commercial environment (See article 1 and article 2). Previously we illustrated how stories could be used to promote corporate reputation or simply enhance the process […]
In general there are two potential opportunities that companies should consider when creating a story: the first is based on the company’s mechanism while the second focuses on the message goal. But what do these […]
Once upon a time….. a phrase that conjures up mixed emotions from our childhood and embodies the concept of storytelling. Stories have the power to transport individuals to a different plane, taking on a […]
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