I was recently asked my thoughts on how a digital strategy could be developed for the pharmaceutical industry. Unfortunately there is no “magic wand” or “one glove fits all” answer to this question. The strategy has to be part of the corporate vision, it also needs to be incorporated as part of the daily business activities.
This is the final article in the series looking at establishing a corporate reputation management process. It focuses on the benefits that can be gained from such a process and gives the reader some guidance to the steps they need to take.