I was recently asked my thoughts on how a digital strategy could be developed for the pharmaceutical industry. Unfortunately there is no “magic wand” or “one glove fits all” answer to this question. The strategy […]
Monthly Archives: April 2011
The benefits of a corporate reputation management process.
This is the final article in the series looking at establishing a corporate reputation management process. It focuses on the benefits that can be gained from such a process and gives the reader some guidance […]