Market Research

Strategic Planet Market Research

Strategic Planet specialise in market research for SMEs and start-ups. We help them understand their markets so that they can :

  1. Develop new business or marketing plans.
  2. Demonstrate to potential financial backers that their plans are robust and achievable.

We cover all sectors, providing detail intelligence so that you can make informed decisions.

Market research is an essential part of the business process because it provides organisations with an understanding of their operating environment: a fundamental need for identifying new opportunities and future trends.

We can provide:

  • Questionnaire design.
  • Surveys.
  • Focus groups.
  • Research proposal writing.
  • Desktop analysis.

A comprehensive report will be produced as a hardcopy and in electronic format.


Dr Alan Shaw

Dr Alan Shaw is a Senior Lecturer and Marketing consultant focusing on a range of sectors. His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application.