This is a second in a series of articles looking at the impact of health related theories on Social Marketing. Today the focus will be on the Protection Motivation Theory (PMT) which is an […]
Monthly Archives: December 2012
The Health Belief Model and Social Marketing
As you may be aware social marketing is made up of four key categories: environment, social, safety and health. I would argue that each has different drivers that shape the framework needed for practitioners to […]