Yesterday I ran a workshop for business start-ups with the Leeds Chamber of Commerce. I was tasked with explaining how these organisations could “Maximise their Marketing Ability”. I want to now share with you the […]
Monthly Archives: January 2013
Theory of Planned Behavior
If you were planning to run a social marketing campaign, how can you be sure that it would influence change in your target audience? Well, one option is to design a campaign that uses the […]