This is the first of three articles giving you an insight into the things to consider when embarking on a PhD. My experience is based on the social sciences, more specifically marketing in a business school. The first article explains what a PHD is giving you hints on how to select a supervisor and university. …
This is the last in the series of my ‘introduction to digital marketing’ blogs. It focuses on the place, process, people and physical evidence elements of the extended marketing mix, demonstrating the relevance to the digital marketing domain. The following video explains the detail. Or join my community:
This is the third in a series of articles giving you an Introduction to Digital Marketing using the extended marketing mix. This version focuses on the Promotion element of the marketing mix. There is a supplementary video that goes with the article: Or join my community:
This is the second in a series of articles giving you an Introduction to Digital Marketing Using the Extended Marketing Mix. This version focuses on the Price element of the marketing mix. There is a supplementary video that goes with the article: A key function of the marketing department is to establish the price that …
The concept of digital marketing is a subset of traditional marketing. With this in mind, it should come as no surprise to the reader that utilising the elements of the extended marketing mix is an ideal way of explaining it. This is the first in a series of six videos that you can view to …
This is a short video blog focusing on the history of the marketing mix. It’s objective is to demonstrate that the 4Ps and the extended marketing mix is only there to be used as a guide. We need to go right back to Professor Colliton’s premise that, as marketers we are all chefs, using a …
There are two key definitions of marketing, the first is from the Chartered Institute of Marketing (UK) and the second from the American Marketing Association. They are: Or join my community:
This blog is a review of Adobe Voice, an app that lets you create web-based videos. The beauty of Adobe Voice is that it is so simple to use: you don’t need expensive soft or hardware, all that is required is the app and an iPad (it is not available for Android devises at the …
This is a lecture I recently gave on understanding social marketing. The first point I need to make is that this not social media marketing but social cause marketing. It starts with a definition of the subject. It then tests your knowledge by asking a question about social marketing. There is a bit about the …
Understanding SEO (Search Engine Optimisation) is a task that all business managers, marketers, web developers and bloggers should master. It is the process of improving the visibility of a web page in a search engine’s organic search results. Or join my community:
“What is a prankvert”? This is an interesting question because in the world of advertising it creates an opportunity to engage with markets across the world. It is particularly relevant today because the social media channels are a great way to host these campaigns. Or join my community:
This is the first in a series of “How to…” blogs to help you understand pivot tables: it demonstrates how you can manipulate your sales data to provide key summary information. There are two easy to follow videos (for the two versions of excel). Or join my community:
People generally hate change. A change to one’s daily routine can cause a level of anxiety. The level and length of this anxiety depends on the change being experience and the individual involved. The impact of change is similar whether it is involves an individual’s business or personal life. Or join my community:
This is a short video blog looking at how social media impacts business. (Timings – 2:23) Or join my community:
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