Tag Archives: Social Marketing

The Social Marketing Dilemma

What boundaries and limitations should social marketers set when developing marketing strategies? This is a question I am often asked and until recently my response would have been based on developing some form of educational […]

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Social Marketing – A Definition.

Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]

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Social Marketing Campaigns within the NHS.

Earlier this month David Cameron unveiled plans to allow patients’ records and other NHS data to be shared with private life science companies. This caused an outcry amongst privacy campaigners: the government stated that all […]

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