What boundaries and limitations should social marketers set when developing marketing strategies? This is a question I am often asked and until recently my response would have been based on developing some form of educational […]
Social marketing must not be confused with social media marketing. It is a process used to influence the general public to change their behaviour to benefit society as a whole. These changes may relate to […]
Earlier this month David Cameron unveiled plans to allow patients’ records and other NHS data to be shared with private life science companies. This caused an outcry amongst privacy campaigners: the government stated that all […]
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