` The route to a Market Orientated Culture. Defining a market-orientated culture. What exactly is a market-orientated culture? [Harris & Ogbonna|Harris, LC and Ogbonna, E (2001) Leadership style and market orientation: an emperical study. European […]
Monthly Archives: December 2010
Social Media a business driver or divider?
This is a short video blog looking at how social media impacts business. (Timings – 2:23)
The power and influence within businesses.
Background. There have been many articles written relating to the impact of power and influence within an organizational. It was Handy (1993) however, who categorized the styles of leadership in what he called “The Gods […]
Social Media
Social media utilises an electronic platform to accelerates conversation, discussion, chat and other media. It allows readers/viewers/listeners to participate in the creation or development of the content.
Social media and the pharmaceutical industry.
Over the last few years social media has generated a great deal of interest, but do businesses really know what to do with it. It takes many forms, some of the popular brands include, Youtube, Wikipedia, Facebook and Twitter. Basically, individuals utilise digital technology to share content, insights or discuss opinions. The whole process is totally interactive.
Back in 2007 the Forrester Group predicted that the adoption of online media would begin immediately. They have since adjusted their predictions citing the recession as the reason for the delay. Yet in the same report they state that marketers will move to interactive tools during periods of poor economic conditions because they are less expensive!
Searching for Best Practices.
Strategic-Planet takes a pragmatic and practical view at how problems should be tackled. It looks for best practices both inside and outside the sector.
Creativity and Innovation.
Creativity and innovation are often key to the success of a business, particularly during strategic planning or when designing new products and services. Creative thinking and innovation are particularly useful during Strategic Planning (when strategizing) […]