E-mail marketing is an efficient way to disseminate complex messages to large numbers of people across vast geographical boundaries. It is another form of direct marketing and relates to any solicited and unsolicited contact made […]
Monthly Archives: May 2012
Direct Marketing – A Definition.
Direct marketing is an activity where marketing materials are sent directly to a customer either existing or potential. It relates to any solicited and/or unsolicited contact made to in order to generate sales or raise […]