Multi Media Retailing is an exciting and very fast-moving subject area, which requires us to stay on top of current changes and future innovations. To help you with the subject and to prepare you for the up and coming exam here is a quiz for you to try. You can go through it as many times as you need, the order of the question will change!
Click on the ‘start quiz‘ icon below, each question may have more than one right answer, you have to get them all right to get a point. When you have finished you can check your answers by clicking on the ‘view questions‘ icon, those highlighted in green are correct and those highlighted in pink are wrong, good luck.
Multi Media Retailing Quiz
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Multi Media Retailing Quiz
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- Branding 0%
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- Inventory 0%
- Misc 0%
- Planning 0%
- Pricing 0%
- Sale Promotion 0%
- Segmentation 0%
- SEO 0%
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Question 1 of 32
1. Question
When using the SOSTAC framework which of these would you use when doing a Situation Analysis?
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Question 2 of 32
2. Question
What would you do in the objective Stage when using the SOSTAC framework?
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Question 3 of 32
3. Question
What is the difference between strategy and tactics?
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Question 4 of 32
4. Question
Using the SOSTAC Framework identify the key factors associated with Action stage.
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Question 5 of 32
5. Question
Why SEO important?
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Question 6 of 32
6. Question
Why PPC important?
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Question 7 of 32
7. Question
Which of these statements will help the SEO process?
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Question 8 of 32
8. Question
What are Blackhat SEO techniques?
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Question 9 of 32
9. Question
What does the term sales promotion mean?
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Question 10 of 32
10. Question
What are the advantages of sales promotion?
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Question 11 of 32
11. Question
Which of these can be considered as a sales promotion:
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Question 12 of 32
12. Question
Merchandising is a process that maximises sales using:
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Question 13 of 32
13. Question
Which of these statements are correct?
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Question 14 of 32
14. Question
Why might online shopping be better than in store shopping?
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Question 15 of 32
15. Question
Why would a retailer change prices?
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Question 16 of 32
16. Question
What are the preconditions of Discriminatory Pricing?
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Question 17 of 32
17. Question
Which of these could be classed as Discriminatory Pricing?
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Question 18 of 32
18. Question
Why is Pricing Important in Marketing?
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Question 19 of 32
19. Question
What is a brand value?
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Question 20 of 32
20. Question
What are the benefits of a strong brand?
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Question 21 of 32
21. Question
What is a brand community?
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Question 22 of 32
22. Question
What is a retailer?
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Question 23 of 32
23. Question
What challenges are bricks and mortar retailers facing?
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Question 24 of 32
24. Question
Which of these statements describes elements the purchase decision process?
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Question 25 of 32
25. Question
Which of these factors are part of Dennis et al’s Basic Model of E-Consumer Behaviour?
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Question 26 of 32
26. Question
Which of these factors relate to the concept of market segmentation?
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Question 27 of 32
27. Question
What is meant by the term Targeting (in a marketing context)?
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Question 28 of 32
28. Question
What is meant by the term Positioning (in a marketing context)?
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Question 29 of 32
29. Question
In relation to price elasticity of demand, which of these statements are correct:
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Question 30 of 32
30. Question
Which of these factors will affect price elasticity of demand?
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Question 31 of 32
31. Question
Which of these statements are covered by the Electronic Commerce (EC Directive) Regulations 2002?
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Question 32 of 32
32. Question
In line with the Privacy and Electronic Communications (EC Directive) Regulations 2003, which of these statements is true when sending customers emails?
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Alan Shaw
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